Simon Browning, MD Occasions & Strategic Partnerships, talks to us about the delicious hand crafted doughnuts available from Krispy Kreme, which opened its first Theatre Store in Blanchardstown just seven short months ago.
Simon, tell us a little about the origins of Krispy Kreme.
The Krispy Kreme brand was established in 1937 in North Carolina and the doughnut company famed for its Original Glazed recipe, officially opened its doors to the Irish public on Wednesday 26th September 2018. Krispy Kreme prides itself on producing melt-in-your-mouth, made fresh daily doughnuts, finished by hand in 16 varieties including its signature Original Glazed (OG) recipe.
The doughnut has been witnessing something of a resurgence in popularity of late. Why do you think that is?
Hand crafted freshly made products have been growing in popularity as consumers seek out the best in each cuisine. Doughnuts have seen a significant rise in quality, innovative flavour combinations, Instagrammable presentation and popular brand partnerships.
Krispy Kreme has a long history of making fresh doughnuts, ever since the first store in Winston Salem USA back in 1937. That tradition of hand made fresh daily doughnuts together with today’s innovation and accessibility means there are lots of happy customers out there.
Your first Theatre Store in Blanchardstown has proved very popular so far. Have you plans for further expansion here?
Our theatre store opening in Blanchardstown was really successful and we continue to focus on making this store the best it can be; however, we are always keeping our eye out for new ways to bring the joy of Krispy Kreme to more customers in Ireland.
What do you think makes Krispy Kreme’s menu unique?
Our heritage and our commitment to making the best made fresh daily doughnuts possible is what sets up apart, combined with innovative flavour combinations and the latest and greatest brand partnerships. Our signature doughnut – the Original Glazed, coated with our secret recipe glaze is loved across the globe. It can also be enjoyed hot, straight off the line in our Blanchardstown theatre store and we think that experience is unbeatable!
What would you recommend from the Krispy Kreme menu for a person choosing for the first time to order takeaway food online for delivery?
Wow that’s tough but perhaps easy at the same time. If it was your first experience you have to have the Original Glazed dozen, but if you want the variety and a selection of flavours; get the Sharer Dozen. If you can’t decide my best advice is to go for the Double Dozen (an Original Glazed Dozen & Sharer Dozen); perfect to share the joy at a party, for an office celebration or special occasion.
If you’re ordering for large occasions such as staff treats or company meetings, then Just Eat has a “scheduled orders” section in the app where you can pre-order your delivery.
What’s your own favourite item on the menu?
The Original Glazed doughnut. If I’m in the Blanchardstown store I just have to have a hot ‘OG’. Even writing it makes my mouth water. Seriously, they are that good! But don’t worry if you can’t make it to Blanchardstown, as you can now order on the Just Eat app for delivery in Dublin!
What else can Dublin’s doughnut lovers look forward to seeing from Krispy Kreme this year?
It’s very early but the initial response has been incredible. We are always looking for ways to bring our unique doughnuts to more customers, either through welcoming them to our amazing store or through expanding delivery. Look out for our range changes throughout the year and limited-edition dozens and some further exciting promotions.
We promise it won’t be quiet 😉
You can now order Krispy Kreme for delivery to your home or office in Dublin* on the Just Eat app.
*Currently available to order for delivery in: Abbotstown, Arbour Hill, Ballsbridge, Ballybough, Ballycoolin, Blanchardstown, Broadstone, Cabra, Carpenterstown, Castleknock, Christchurch, Cloghran, Clonsilla, Corduff, Donnybrook, Drumcondra, Dublin 1, Dublin 2, East Wall, Grand Canal Dock, Griffith Avenue, Hartstown, IFSC, Islandbridge, Kilmainham, Littlepace, Moneygourney, Mulhuddart, North Circular Road, North City Centre, North Strand, Northwest Business Park, Ongar, Phibsboro, Porterstown, Portobello, Ranelagh, Ringsend, Sandymount, Smithfield, Stoneybatter and Tyrrelstown.