“It’s lovely to be able to create beautiful uplifting designs and make them into masks which can be very impersonal and scary looking.”- Jennifer Rothwell
As Covid-19 disrupted the livelihoods of fashion designers, some of them pivoted into the stop-gap measure of applying their craft to making face coverings. We spoke some of those who are facing the future with new solutions.
After gifting several masks to clients and friends I had an overwhelming amount of clients asking to purchase my masks. The first two masks launched were the Magenta Hummingbird Print and the Blue Ocean Underworld. They are a three layer mask, (two layers with a one layer filter) that are reusable and can be at washed at high temperature. I have since developed silk printed and tweed masks, ones with elastic adjustable toggles and ones with string tie backs
We have made them very affordable selling at €17 with additional discounts applied for multiple buys so people can buy one for themselves and also gift to loved ones! It’s lovely to be able to create beautiful uplifting designs and make them into masks which can be very impersonal and scary looking. My masks are very comfortable to wear and give people, extra protection, confidence while remaining stylish. As one of my clients said, “If we need to wear masks why not wear one that makes a statement.”
Most importantly, our masks are sustainable with zero waste and are printed and made in Ireland. Buying our masks also helps the local Irish economy, which is needed more than ever at this difficult time.
Pics: Modelled by Jennifer’s daughter Isabelle and her nephew Erick