SEO marketing provides the most efficient way to grow your business, especially for those in the Dublin area. Dublin is a hub for local and international business, creating endless opportunities for businesses looking to expand. However, Dublin businesses also face additional competition.
Luckily, there are ways to elevate your business beyond the competition. The Internet provides a pipeline for more customers. About 88% of the population of Ireland are active Internet users. About 90% of the population uses smartphones and checks their devices 57 times per day. The Internet has become the primary method for searching for business, products, and services.
The hard part is getting potential customers to find your website. This is where SEO becomes essential.
Search engine optimisation (SEO) is the process of improving the position of your web pages in search engine results pages. SEO remains the best digital marketing source. Companies such as Riordan SEO Dublin offer a cost-effective way to continually drive more web traffic to your website and more foot traffic to your business.
Eight Distinct Reasons Why Your Business Needs SEO
Why should you use SEO for your business in Dublin? Without SEO, you give your competitors a major advantage. They are more likely to appear in search results, driving more customers to their websites.
Pulling ahead of the competition is just one benefit of SEO. Here are eight additional reasons why every business needs an SEO strategy:
- SEO Increases the Visibility of Your Business
SEO allows your website to stand out and compete with larger companies even in a crowded market. It helps level the playing field by giving small businesses a way to increase their visibility. Search engines do not care about the size of businesses. They rely on algorithms that evaluate the relevance of your web pages for specific search queries.
As search engines are unbiased, businesses of all sizes have a way to attract more attention. With the use of targeted keywords and other SEO tactics, your web pages may gradually climb the search rankings and generate more awareness for your business.
- SEO Is the Leading Source of Web Traffic
Organic traffic includes visitors that find your site after performing a search using Google or another search engine. This is the primary source of traffic for most websites. A marketing research firm found that about 68% of all trackable website traffic originates from search engines. If your web pages fail to appear in the search results, you miss out on over two-thirds of all Internet traffic.
- SEO Improves the User Experience of Your Site
Focusing on writing content for people instead of search engines is one of the most common SEO tips. By ensuring that your web pages include high-quality content, you provide visitors with a better experience. SEO involves the overall architecture and navigation of your site. Making it easier to browse your site assists the search engine crawlers that index your web pages.
Visitors are also more likely to find what they need, which allows them to spend more time on your site. This increases the chances of visitors making a purchase or inquiring about your services. These benefits naturally lead to better search rankings.
- SEO Offers a Better Return on Investment
Whether you use national, international, or local SEO, you are likely to receive a better return on investment (ROI) compared to other digital marketing sources. SEO is one of the most cost-effective ways to generate more web traffic.
When you use pay-per-click (PPC) advertising, you pay for every visitor who clicks on your ad and lands on your website. Unfortunately, most of those visitors will not inquire about your products or services. SEO generates organic traffic. You pay for the SEO services instead of paying for each visitor. After three to six months, most businesses experience a positive ROI and the return continues to grow exponentially.
- SEO Builds Greater Trust and Credibility
People are more likely to trust the credibility of web pages that appear at the top of search results. Internet users trust Google and other search engines to present them with the most relevant content. The top position on a search results page receives about 33% of all organic traffic. The top three results receive over 75% of organic traffic. If you appear further down the list, your potential traffic decreases significantly.
- SEO Gives Business an Edge in Local Regions
Local SEO provides a way to dramatically increase your company’s visibility in Dublin. About 86% of people use the Internet to find local services or shop for products from local businesses. Localised SEO involves optimising your web pages for the local area, helping to drive more Internet users in Dublin to your website.
Common SEO tips for local traffic include updating your business profiles in search engines and generating backlinks in popular business directories. These steps increase your local exposure, which gives you a competitive advantage in your local market.
- SEO Boosts Conversion Rates on Your Website
Improving the user experience (UX) and the quality of your web page and content can boost conversion rates. By implementing SEO, you help visitors find what they are looking for. Making it easier to learn more about your products or services increases your conversion rates. You improve the chances of people filling out your contact forms or calling your business.
- SEO Offers Long-Term Advantages
Unlike paid advertising, SEO is not a short-term strategy. You can continue to reap the rewards of proper implementation for years to come.
SEO offers cumulative benefits. As your web pages start to climb the search rankings, you receive more web traffic. The increased traffic and visibility improve the authority of your domain, providing an additional boost to your website.
If you want your business to stand out, you need SEO. This is true for businesses in any sector. The visibility of your website directly determines your ability to attract new customers. Implementing SEO for small business helps bring more visitors to your website, which should translate into more sales leads.
While there are many digital marketing solutions, SEO is one of the most affordable options for growing your business in Dublin but has a steep learning curve. It is best to hire a company such as Riordan SEO, who can help achieve growth for your business online.