As regular readers will be aware, Matcha and Açaí have featured strongly in our annual predictions on futuristic food trends over the past few years.
Now, it seems, the latter is finally experiencing its long awaited moment, thanks to a growing popularity amongst Gen Z.
As the nutritious superfood transitions from niche product to everyday staple, Brazil’s purple superfruit can now be found in everything from healthy brekkies to afternoon pick-me-ups and post work snacks.

Packed with antioxidants and omega fatty acids, one easy and ethical way to enjoy it comes courtesy of Sambazon, the OG of certified organic, Fair Trade açaí.
The brand’s signature scoopable acai now available in Nourish stores nationwide (RRP €7.99), and as Açaí Bowls from BWG Foodservice Cafes.




