Dublin-born rapper Rejjie Snow has built a solid reputation for himself in the US over the past five years, amassing a significant following through a series of EP’s, mixtapes and singles that have simultaneously topped the iTunes Hip Hop chart and garnered notable YouTube views, leading to the 24-year-old signing a lucrative record deal with 300 Entertainment in 2016. All signs point to Snow becoming the first internationally recognised Irish rap star, and while long awaited debut Dear Annie demonstrates the Irishman’s vast potential, it also suggests the rapper is still very much in the developmental stage, as he struggles to escape the shadow of his idols.
Rejjie does a moderately good job emulating the likes of Tyler, The Creator and Pharrell, two men whose influences on this album cannot go unnoticed. An unfortunately lame faux radio show presentation throughout the 20 song tracklist serves as the most obviously crude imitation of the aforementioned Tyler, a la last year’s Flower Boy, yet the low-key R&B, funk-influenced production provided by season Grammy winner Rahki is perfectly executed throughout and compliments Snow’s smooth flow in the best way possible, resulting in highlights like Spaceships and Egyptian Luvr.
Words – Andrew Lambert
If You Like This, Try These:
Wolf – Tyler, The Creator
GIRL – Pharrell
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