Two quintessential Irish brands have joined forces to create a very wearable slice of Midlands pride this summer.
Togging out on one side is Tullamore D.E.W., a distillery and working cooperage that continues a fine whiskey-making tradition stretching back more than two centuries.
On the other is O’Neills, the sportswear legends responsible for countless GAA jerseys, and the iconic ‘short shorts’ that stopped traffic when Paul Mescal stepped out in them in London a couple of summers back.
Together, they’ve produced a new limited edition jersey that showcases heritage, pride of place and hometown identity, while also highlighting the parallels between whiskey-making and jersey-making.
One for culchies, jersey collectors and anyone partial to repping Ireland’s Hidden Heartlands in style. See yiz at Croker!
