Hemlines: Laragh McCann – 100% Reloved


Posted December 16, 2019 in Fashion

BIMM jun-jul 22 – Desktop

Second-hand consumer culture can take a backseat this time of year, surpassed by party-season threads fresh from the sweatshop factory, but Laragh McCann’s latest initiative implores us to champion the swapped/up-cycled/charity-shopped wares in our wardrobe.

Pick up a pin or patch from Nine Crows (or catch them at a smattering of Christmas Markets – check their Instagram for fresh updates) and spotlight the clothes you’ve kept in circulation.

Trust me, stepping off the industry’s incessant treadmill of “new” (sustainable designers aside) feels insanely good.

@100percentreloved_

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