Some of our finest reside in Berlin, just ask our designer! Another Weserstraße grafter in the heart of Neukölln is Jonathan O’Reilly, the founder of Crazy Bastard Sauce. Having lived in the city for over 14 years, he set up his hot sauce empire six years ago. And with a recent report indicating that the global market is set to grow from €2bn in 2018 to €3.3bn in 2026, it’s clear why he wants to spice up our lives.
“It’s food with special effects. It’s got drama. If I made mayonnaise, nobody would care, but people get really excited about chilli sauce,” says O’Reilly.
So, before we give you an idea of the scale of heat, a little lesson. The Scoville scale is a measurement of the pungency (spiciness or “heat”) of chili peppers, as recorded in Scoville Heat Units (SHU). Right, you’re ready now.
Offerings include Jalapeño & Date (3000 SHU), Ghost Pepper & Mango (30,000 SHU) all the way up to Carolina Reaper & Blueberry (65,000 SHU).
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