Roadmap: Viva Magenta

Posted 5 months ago in Design

BIMM May 29 – Jul 5 – Desktop

There’s certainly been shades of this in Richard Mosse’s work for some time now,  and now Pantone have designated Viva Magenta 18-1750 to be the ‘Colour of the Year’ for ’23.

“It is a shade rooted in nature descending from the red family and expressive of a new signal of strength… it revels in pure joy, encouraging experimentation and self-expression without restraint…”


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