So, Hard Seltzer is clearly this summer’s Aperol Spritz in terms of the ‘seen to be seen’ trend of choice whether from a can or as a mixer.
First out of the (thirst) traps was White Claw and now Kopparberg enters the game with Mixed Berries, Black Cherry and Passionfruit varieties. Carbonated water, alcohol and fruit flavoring is clearly a magic formula with stellar growth predictions.
Expect a splurge of new entrants over the coming months with Brewdog and Diageo all warming up on the sidelines with their fizzy take on things.
Kopparberg Hard Seltzers are available across Tesco and will be available in coming weeks in BWG, Molloys & Next Door off-licences.