Wellness brand SiSú has teamed up with Katie Taylor to launch Fizzique, a next-gen soft drink based on an idea that originally emanated from Taylor herself.
Ahead of the last bout of an illustrious boxing career, the Women’s World Boxing Champion and Olympic Gold Medallist was looking for a fizzy drink that didn’t mess with training or taste like regret – in essence a soda she actually enjoyed that wouldn’t compromise her training or her body.
Enter SiSú, long-time players in the functional drinks space, who currently hold twelve Great Taste Awards across its range of better-for-you drinks, including plant-based milks, kombucha, cold-pressed juices and functional shots. They took on Katie’s brief and ran with it to devise a soda infused with magnesium and Vitamin D that’s high in fibre, low in sugar and calories, and crucially made with no artificial sweeteners.
At €2.80 a can, the newcomer is positioned as an everyday upgrade rather than a once-off ‘healthy’ swap. Out of the blocks four flavours lead the charge, from Zesty Lemon & Ginger to Watermelon, Lime & Mint, all built on natural juices and clean, crisp flavour.
Speaking about her first venture as a business co-creator Katie Taylor says, “Just like we changed minds about women and boxing, with Fizzique we’re going to change minds about soda and health. It’s a game changer, it’s ambitious, and I love that.”
Go Katie!
