Barfly: Not Playing the Game

Posted 12 months ago in Article

BIMM nov 13 – dec 15 – Desktop

It’s refreshing to see Kylian Mbappe refusing to endorse Budweiser at the World Cup. The French forward has been deliberately hiding Budweiser’s name in his man of the match photographs.

Apparently, his image rights policy extends to not having to advertise alcoholic drinks, as well as sports betting and junk food. One wonders who will be the first Irish sportstar to exercise this right in a bid to be a genuine role model?


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