Barfly: Not Playing the Game


Posted December 22, 2022 in Article

It’s refreshing to see Kylian Mbappe refusing to endorse Budweiser at the World Cup. The French forward has been deliberately hiding Budweiser’s name in his man of the match photographs.

Apparently, his image rights policy extends to not having to advertise alcoholic drinks, as well as sports betting and junk food. One wonders who will be the first Irish sportstar to exercise this right in a bid to be a genuine role model?

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