Nice to see Virgin Media sponsoring the Bohs Women’s Football Team.
As a terrace standing supporter of a League of Ireland team myself (not Bohs!) Virgin’s coverage of Irish football is a brilliant advert for the game nationwide so this is a good fit all round.
It also sends a powerful signal that women’s football in Ireland is no longer on the sidelines, but at the centre of the national sporting conversation.
It’s another coup for Bohs chief commercial officer Daniel Lambert who has made football jerseys a de rigueur fashion item at Festivals with Kneecap and Fontaines DC jerseys usually spotted up the front at most events these days.
Get in the net!
