Since online gambling was legalised in Ireland in 2003, the industry has been steadily building its stock in the country. Ireland is a country that is extremely passionate about its sport, especially rugby and horse racing, and it seemed a logical step to offer online services to provide people with an avenue to sports betting for example.
However, although legal framework and regulations were put in place, companies operating within the iGaming realm lacked the necessary digital capabilities to create engaging and interactive platforms and offerings that could rival other digital entertainment avenues at the time such as console gaming.
But in the last decade, digital capabilities have advanced rapidly and after years of trying to find its place in the myriads of digital entertainment options, the iGaming trend is finally gaining momentum.
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Increased Reliance on Digital Devices
Overall, the main shift in digital trends has been caused by progressive strides made in the development of digital devices such as mobile phones, computers, tablets, and even smart watches. From the point of waking up to going to bed in the evening, digital devices help us get through the day and the presence of mobile phones especially in society has increased manifold.
This in turn has had a significant knock-on effect on online gambling activity with the iGaming industry benefiting massively from the increased amount of time spent in the digital realm. Across Ireland and the UK, high street stores are slowly closing due to the amount of traffic going through the mobile apps of bookmakers such as Paddy Power, which has witnessed a significant reduction in physical representation.
Nowadays, there are a vast number of reputable online casinos and bookmakers filling an increasingly competitive market and for operators such as Tonybet casino, that offers the full range of online casino games and sports betting options, there is extra impetus to provide for the growing digital population to match the increased demand.
With digital devices seemingly running large proportions of our lives, people have already become accustomed to accessing online gambling platforms through mobile apps or browsers such as Safari. The behaviour of online casino players or those looking to place a bet on sports has dramatically shifted to mirror the way companies are quickly adopting innovative technologies to fuel the digital movement.
Growing Demand to Set New Trends
The growing influence of digital devices is not just a topic in Ireland, but one that is being discussed by the entire planet. For many businesses and industries, digitalisation has allowed them to extend their profiles into the online world. However, for the iGaming industry, the transition to a digital lifestyle has created a completely new trend and approach to gambling. Ireland has experienced growing demand for iGaming operators over the last decade and revenue for the industry was last reported at over €5 billion.
As digital elements continue to evolve, it is inevitable that new trends within the iGaming industry will emerge in the future. The last decade has seen online casinos and bookmakers establish themselves in the online entertainment mainstream as Irish folk continue to roam the digital realm. The growing trend is only set to gain more momentum and followers over the next decade.
