Glammy Italian flair meets Irish summer as Peroni Nastro Azzurro rolls out its new ONLY Peroni campaign here this week.
Kicking off from May 27th, it’s all about style, ritual and a little theatre with your lager as part of a series that sees it takeover spots across the country including Nolita in Dublin.
Expect Italian-inspired bites, cold pints and the standout La Finestra Peroni, a playful, art-led ‘beer window’ experience inspired by the traditional wine hatches of southern Italy, where ringing a bell and saying the magic word rewards you with a delicious bevvie.
Fronting the Irish launch is broadcaster Cassie Stokes, while Dublin illustrator Mark Conlan adds a local twist with original artwork blending Italian icons with Dublin scenes.
As Mark puts it: “Bringing these elements together, I found myself reflecting on how naturally these two cultures intertwine. As an Irish artist, there’s a real sense of pride in highlighting those shared histories and influences, moments where Ireland and Italy feel less like separate places and more like part of the same ongoing story.”
Each piece celebrates iconic moments of Irish identity reimagined through an Italian lens, which will then go on display in pubs and venues across the country throughout the coming months. For final drop dates keep an eye on Eventbrite and their Insta feed.
A refreshing start to Summer.
